Legacy of 163 Years – Bobby Chemmanur Marks Karnataka Expansion with Grand Mangaluru Launch
MANGALURU – Reinforcing a century-old legacy of trust and philanthropy, the renowned Boby Chemmanur International Jewellers officially inaugurated its 58th global showroom today near the Clock Tower in Hampankatta. The event served as a major milestone for the group as it scales its presence within Karnataka.





Cinematic Grandeur & Political Support
The inauguration was a star-studded affair, drawing massive crowds to witness the arrival of Bollywood star Emraan Hashmi and Sandalwood’s “Real Star” Upendra.
* Emraan Hashmi commended the group’s rapid growth, noting that reaching 58 showrooms is a testament to the brand’s resilience. He specifically lauded the Chairman, boCHE, for his commitment to diverting a significant portion of business earnings toward charitable causes.
* Upendra highlighted the brand’s unique value proposition, stating that providing high-quality gold at “highly affordable prices” sets the jeweler apart in a competitive market.
* Local leaders, including MLA Vedavyas Kamath, welcomed the investment in the city and expressed hope for further branch expansions across Mangaluru.






“I Live to Die”: A Philosophy of Giving:
Beyond the glitter of gold, the event highlighted the group’s core mission of social service. Chairman Bobby Chemmanur, a fourth-generation jeweler and Guinness World Record holder, distributed financial aid to underprivileged patients via the boCHE Fans Charitable Trust.
Reflecting on his motivation, boCHE shared his personal philosophy: “I live to die.” He explained that this mindset—focusing on the legacy of help one leaves behind—is the source of his true happiness and the driving force behind the brand’s global charitable initiatives.






Strategic Growth in Karnataka:
In a press briefing following the launch, the group announced an ambitious roadmap for the state.
* Expansion Goal: A total of 25 showrooms are planned for Karnataka.
* Global Footprint: With a history spanning 163 years, the group continues to strengthen its operations across India, the USA, and the Gulf countries.



Wholesale Pricing & Inaugural Offers:
The Mangaluru showroom features an extensive inventory of HUID 916 gold, premium diamonds, and intricate silver ornaments. To mark the opening, the following offers are available:
* Wholesale Rates: HUID 916 gold ornaments sold at wholesale prices.
* Craftsmanship Discounts: Up to 50% off on making charges.
* Exclusive Rewards: A complimentary gold coin provided with every purchase of uncut diamonds valued over ₹2 lakh.




